Megan Shank is an editor, writer and translator living in New York City.
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February 15th, 2011

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For Bloomberg.com

About seven years ago, on a late-night work binge with snow blowing outside their downtown Chicago office, software engineers Matt Maloney and Mike Evans wanted nosh delivered, stat. Rifling through grease-stained to-go menus left them uninspired. As the two toiled at coding searches for the rental real estate site Apartments.com, for which they worked, inspiration struck. Why not apply geographic radius searches — the secret sauce that powered the rental site — to food delivery?