Megan Shank is a wordsmith, entrepreneur and educator in New York.
July 25th, 2011


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When serial entrepreneur George Ji Wenhong and private equity investor Huang Jin launched luxury goods and fashion clothing online retailer during the global recession in 2008, they relied on word-of-mouth to generate interest. “Huang was data-driven and convinced that advertising couldn’t positively impact sales, particularly in the short-run. He thought our competitors were stupid for spending so much on ads,” recalls Ji, who first met Huang when the two were roommates in college in Beijing in 1988

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